Why Playing It Safe Hurts Public Companies' LinkedIn Strategy, and Their Growth
- Anna Dalaire
- Mar 21
- 5 min read
Updated: May 7
LinkedIn: A strategic goldmine for Public Companies, Branding and Investor Awareness
With over 1 billion users and 67 million businesses, LinkedIn is far more than just a networking tool; it’s a goldmine for building investor trust, brand visibility, and industry leadership. Yet, in 2025, too many public companies, especially in mining and exploration, are stuck following outdated playbooks that keep them invisible in an increasingly crowded market.
Playing it safe on Linkedin isn’t a strategy for public companies, it's a missed opportunity; it’s a surefire way to blend into the noise. Investors want more than numbers; they crave vision, leadership, and authentic stories they can connect with.
If you want to grow in 2025, boldness isn’t just an option, it’s a necessity!
Why LinkedIn Strategy Matters for Public Companies in 2025
LinkedIn provides unparalleled access to institutional and retail investors, industry professionals, and key stakeholders on one platform. It’s cost-effective, powerful, and the ideal stage to showcase your company’s story.
But here’s the catch: If you’re not leveraging LinkedIn strategically, you’re not even in the game. Public companies that rely on press releases and spreadsheets fail to engage their audience. Success requires breaking free from the old script, embracing authenticity, and delivering value consistently.
LinkedIn Trend #1: Showcase Expertise Through Video
Video content is booming, with LinkedIn users engaging with videos 1.4x more than other formats. For public companies, video is the fastest way to communicate updates and establish thought leadership.
How to Leverage Video for Investor Awareness:
Present Leadership Insights: Feature your CEO or executives discussing market trends, updates, or long-term strategy.
Highlight Projects Visually: Use mine site footage or exploration updates to bring investors closer to your operations.
Optimize for Mobile: Shoot videos in a vertical 9x16 format for better engagement on mobile devices.
Pair with Captions and Overlays: Write captivating captions and include text overlays directly on the video. This ensures the message resonates even when the sound is off.
Pro Tip: Speak directly to investors. Address ROI, market trends, and the long-term value your company brings. Investors don’t just want to know what you’re doing, they want to see why it matters.
LinkedIn Trend #2: Build Trust with Storytelling
Numbers tell what happened; stories tell why it matters. Storytelling is the process of turning data into a compelling narrative that resonates with investors and builds trust.
How to Incorporate Storytelling:
Share the Journey: Highlight challenges, wins, and future goals to showcase your company’s resilience and innovation.
Humanize the Brand: Share behind-the-scenes content, exploration milestones, ESG initiatives, or community engagement efforts.
CEO Visibility: A visible and approachable CEO builds credibility and trust with investors.
🎯Bullvision's Take: Too many companies in mining and exploration rely on generic updates. Investors don’t connect with spreadsheets, they connect with purpose. Tell the why behind your projects, not just the what. Break the mold. Show them how your story makes a difference.
LinkedIn Trend #3: Co-Branding Across Teams
Your leaders, employees, and consultants are the best advocates for your brand. Unified messaging amplifies your reach and builds credibility.
How to Achieve Co-Branding Success:
Encourage Personal Branding: Empower employees to share updates aligned with company goals.
Provide Ready-to-Use Content: Offer adaptable templates about market trends, technical achievements, or ESG milestones.
Highlight Benefits: Showcase how sharing company content enhances personal credibility and LinkedIn growth.
Pro Tip: Authenticity wins. Avoid mandatory sharing and instead encourage your team to create content that feels real and aligns with their voice.
LinkedIn Trend #4: Engage in the Comments
The comments section isn’t just a space for replies—it’s where relationships are built, trust is earned, and conversations take shape.
How to Engage Effectively:
Respond Thoughtfully: Acknowledge every comment with professional, detailed responses.
Foster Dialogue: Ask for opinions on market trends or share perspectives to spark conversations.
Monitor Feedback: Use comments to understand recurring investor concerns and adjust your messaging.
🎯 Bullvision's Take: The comments section is your opportunity to lead. Don’t just reply, own the narrative. Ask bold questions, challenge industry norms, and engage authentically with your audience.
LinkedIn Trend #5: Use Humor and Personality
Professionalism doesn’t mean dull. Adding humor and personality can make your company more relatable and memorable.
How Public Companies Can Use Humor:
Post Relatable Content: Lighthearted posts about industry challenges connect with your audience on a human level.
Celebrate Wins Creatively: Use memes, short videos, or infographics to highlight achievements.
Join Trends: Participate in LinkedIn trends to show your company’s human side.
Pro Tip: Investors are people, too. A little humor can make your brand more approachable and engaging.
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The Path to LinkedIn Success
LinkedIn is your stage to build trust, spark conversations, and engage directly with investors—but playing it safe won’t cut it. Success on LinkedIn isn’t built overnight. It’s a long-term game that demands consistent effort, a clear strategy, and bold authenticity.
To Build Trust and Awareness in 2025:
Use video to highlight expertise and milestones.
Share authentic stories that humanize your company.
Empower employees and consultants to amplify your message.
Engage directly with investors in the comments.
Leverage humor to create relatable, memorable content.
Commit to the long-term game. Success takes consistent effort over months of showing up and delivering value.
The Bottom Line:
Public companies that continue to play it safe risk being left behind. In 2025, standing out is not optional. It’s essential. Ditch the outdated playbook, embrace bold strategies, and share stories that showcase your vision, innovation, and human side.
🎯 Bullvision's Challenge: Be bold, consistent, and, most importantly, real. The companies willing to step up, stand out, and connect authentically with investors will lead the pack.
The result? Stronger audience connections, greater trust, and increased visibility for your company’s mission.
Let's Connect
Connect with Anna Dalaire and follow BULLVISION Consulting Inc. for bold takes on mining, markets, and messaging.
Disclaimer
This article was written and published by BULLVISION Consulting Inc. for informational purposes only. My views are based on my experience in capital markets, communications, and small-cap exploration.
While I strive to reference reliable, publicly available sources, I can’t guarantee the accuracy or completeness of all information shared. This content is not investment advice, a recommendation, or a solicitation to buy or sell securities.
Please do your diligence. Nothing here should be taken as legal, accounting, or tax advice. I am not responsible for any decisions based on this article's content.
This article is meant for a general audience and may not be appropriate for readers in jurisdictions where such material is restricted.
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